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Why is the Mona Lisa the most famous painting in the world? Why did Facebook succeed when other social networking sites failed? Did the surge in Iraq really lead to less violence? How much can CEO s impact the performance of their companies? And does higher pay incentivize people to work hard? If you think the answers to these questions are a matter of common sense, think again. As sociologist and network science pioneer Duncan Watts explains in this provocative book, the explanations that we give for the outcomes that we observe in life explanation that seem obvious once we know the answer are less useful than they seem. Drawing on the latest scientific research, along with a wealth of historical and contemporary examples, Watts shows how common sense reasoning and history conspire to mislead us into believing that we understand more about the world of human behavior than we do; and in turn, why attempts to predict, manage, or manipulate social and economic systems so often go awry. It seems obvious, for example, that people respond to incentives; yet policy makers and managers alike frequently fail to anticipate how people will respond to the incentives they create. Social trends often seem to have been driven by certain influential people; yet marketers have been unable to identify these influencers in advance. And although successful products or companies always seem in retrospect to have succeeded because of their unique qualities, predicting the qualities of the next hit product or hot company is notoriously difficult even for experienced professionals. Only by understanding how and when common sense fails, Watts argues, can we improve how we plan for the future, as well as understand the present an argument that has important implications in politics, business, and marketing, as well as in science and everyday life."

Inside Lonely Planet's the Pacific Northwest's Best Trips: *Lavish colour and gorgeous photography throughout *Itineraries and planning advice to pick the right tailored routes for your needs and interests *Get around easily - 78 easy-to-read, full-color route maps, detailed directions *Insider tips to get around like a local, avoid trouble spots and be safe on the road - local driving rules, parking, toll roads *Essential info at your fingertips - hours of operation, phone numbers, websites, prices *Honest reviews for all budgets - eating, sleeping, sight-seeing, hidden gems that most guidebooks miss *Useful features - including Stretch Your Legs, Detours, and Link Your Trip *Covers British Columbia, Washington, Oregon, Vancouver, Whistler, Seattle, Portland, Willamette Valley, Ashland, Olympic Peninsula, Whidbey Island, Lummi Island, Okanagan Valley, Mercer Island, Astoria, Fairhaven, Newport and more The Perfect Choice: Lonely Planet's the Pacific Northwest 's Best Trips is perfect for exploring the Pacific Northwest in the classic American way-by road How to Make Jewellery with Tatty Devine pdf trip! * Planning a trip to the region sans a car?

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Author: Duncan J Watts
Number of Pages: 368 pages
Published Date: 26 Jun 2012
Publisher: Random House USA Inc
Publication Country: New York, United States
Language: English
ISBN: 9780307951793
Download Link: Click Here
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